A luxury jewelry brand that sells lab-grown diamond and 14k gold jewelry came to us for help. Their products were beautiful and customers trusted their brand, but fewer people were finding their website through Google. Their website traffic had been dropping for six months, and they needed a solution quickly.
We implemented a comprehensive three-phased strategy focused on solving the root causes. In Phase 1, we addressed the technical foundation which significantly improved page load speeds and Core Web Vitals. We also injected comprehensive Schema Markup across all product pages to unlock rich snippets in search results, conducted crawl budget optimization and enhanced mobile responsiveness to ensure seamless user experience across all devices. Phase 2 involved the implementation of our “10x Content Expansion” plan and the inclusion of user-generated content sections. In Phase 3, we focused on building domain authority through strategic secured high-quality backlinks. The result was a well-diversified portfolio of high-authority backlinks which greatly increased domain authority.
The results were transformative. Within just 3 months, total e-commerce revenue skyrocketed from $48,000 to $157,000 a remarkable 327% increase. Organic sessions grew by 223%, jumping from 2,100 to 6,800 monthly visitors, while the conversion rate more than doubled from 0.8% to 2.1%. The average order value also increased by 29%, rising from $320 to $412.
With a client investment of $15,000 and revenue generated of $157,000, the net profit increase of $142,000 delivered an outstanding 946% ROI in just the first quarter.